media & pop culture

While working for an entertainment company, I got to come up with social media thought starters about creating authentic, branded content for potential clients.

Peloton, a workout brand.

E! and Peloton would partner around the holiday season to promote branded content that will their inspire pop culture fans to keep up with their workout routines. Peloton’s products and equipment would be featured in an Instagram Story in a series of chapters explaining each item that is offered. This post would allow viewers to swipe up to access Peloton’s Holiday Fitness Guide.

Chapter 1: Video series begins, E! host begins to tell fans about their newest workout routine

Chapter 2: Peloton workout bike is shown, E! host explains what they love most about the new workout equipment

Chapter 3-5: They introduce other Peloton products that are the perfect addition when using the bike – cycling shoes, bike weights, earbuds

Chapter 6: Video series closes, E! host shares their final excitement about their new workout routine and introduces the fitness gift guide that fans can use for the upcoming holiday season

Vanity Planet, a beauty and wellness brand.

E! and Vanity Planet would partner to inspire the beauty-engaged audience to try something new in their daily routine. On E!’s Snapchat show The Rundown, host Erin Lim would introduce fans to the beauty and lifestyle products with Vanity Planet’s Wellness Fix. The branded content would appear at the beginning and end of an episode of The Rundown.

Opening 1: Episode opens with Erin talking to a friend about how hard it can be to tackle a busy, demanding schedule while still making time for a healthy lifestyle.

Clips are shown of her rushing to work, being late, not having time to do her skincare routine that morning
End of the opening shows a Vanity Planet gift addressed to Erin

Closing 2: Erin later returns to the episode feeling rejuvenated and ready to take on the rest of her day after using her gift from Vanity Planet.

She then shares her new wellness routine featuring Vanity Planet products, including skincare and oral care products, that fans can use in their everyday routine.

fall new york fashion week

Research

I was tasked with coming up with some ideas for how E! can cover Fall 2019 New York Fashion Week through live television and their social media channels. The goal for E! was to cover the event in a way that allows fans to get involved and to be actively engaged in the content.

I started by researching the new venue, The Vessel, in New York City to determine important retailers that connect well with fans actively engaged with E!’s content during the event.

Brand Partnership Ideas

Based on my research on the venue and retailers, I came up with the following ideas for social media posts.

An exclusive celebrity giveaway would be used to get E!’s fans involved on social media. The specific beauty or fashion brand would partner with E! by sponsoring this celebrity giveaway. This fan would be chosen based on their social engagement around fashion week. This idea would get fans more involved with the brand’s products by connecting them with fashion week.

This would be presented on Instagram through an Instagram Story Post and IGTV

Another partnership idea is to have a beauty/fashion social media influencer takeover. To get the beauty brand more involved with fashion week, the idea is to have a popular influencer post all of their tips and tricks that it takes to achieve their favorite looks for fashion week. The partnered beauty brand will be mentioned in the social post, having the content appear more relatable and authentic toward consumers.

This would take place on E!’s Instagram account through an Instagram Story series