b2b campaign
During summer 2018, I created materials to promote a company’s services and upcoming leadership conference.
Magazine Print Ad
Digital Banner Advertisement
seo keyword project
This project supported the b2b campaign by evaluating what search terms would be most effective for the company. I helped the marketing team develop a list of relevant keywords that they can use to reach other businesses and drive more traffic to their website. These keywords were then used in Google Search & Display ads for the company’s digital marketing. The follow were some of the top performing keywords:
